I started Discipline because I felt there was no brand out there that truly reflected my mentality. Everything I saw was either too mainstream or too cheap. For me, Discipline is not just a word – it’s a philosophy of life.

Discipline means that no matter where you are in life, with consistency and focus, you only move forward. That’s the mindset I live by, and that’s the mindset this brand represents.

This brand is for the hardcore powerlifters and bodybuilders who dedicate their lives to the sport, and who approach everything with pure discipline. It’s about standing apart, being part of the toughest ones. You won’t see this on just anyone – this is for the few.

Discipline is more than clothing. It’s a family. A community of those who live and breathe strength, loyalty, and discipline.